Founded by industry veterans Leigh Wentzel and Winston Thomas, Cedar is a Cape Town-based roastery dedicated to making specialty coffee a daily necessity rather than a niche luxury. Drawing on over a decade of combined expertise—including multiple South African Barista Championships and "Roastery of the Year" accolades—the founders leverage their deep roots in the local industry to bridge the gap between commodity and specialty beans. Their mission centers on high-quality, sustainable sourcing and accessible education, aiming to establish the brand as a premier representative of African coffee heritage and quality.